Web 2.0: A Strategy Guide Business thinking and strategies behind successful Web 2.0 implementations.

By Amy Shuen
April 2008
Pages: 266
ISBN 10: 0-596-52996-1 | ISBN 13: 9780596529963
Description

Web 2.0 makes headlines, but how does it make money? This concise guide explains what’s different about Web 2.0 and how those differences can improve the bottom line. Whether you’re an executive, a small business owner, or an entrepreneur, Web 2.0: A Strategy Guide illustrates through real life examples how various businesses are creating new opportunities on today’s Web. This book is about strategy rather than the technology itself

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